Media is changing. Gone are the glory days of rock bands and cable TV. Replacing them are Internet celebrities such as Justin Bieber and videos of cats yawning. Youtube is responsible for a lot of this change, and they are responsible for the rapid growth of video blogging, or vlogging.
Adam Robertson has taken this newish field and has made it his own. Starting up “because [he] was bored, Adam created his own Youtube account and has done quite well for himself. He isn’t a self-created mega star yet, but at last count his account, YourAverageAdam, had over 920,000 video hits and just over 21,000 subscribers.
Mr. Robertson lives in Portland with his roommate Jacob Williams. Jacob says that “Adam usually does his filming when I'm in class, but one time I believe he filmed when I was asleep on the other side of the room.” This hobby is so easy to get into, and with the field continuing to expand, the possibilities are limitless.
“Back when I first started on YouTube, money wasn’t even a part of the equation. Nobody making online video was making any money…” Robertson says, but now “the money in online content creation is limitless. The medium has exploded, and several online personalities are making six figures a year solely through YouTube.”
Though not only making a living off of YouTube, but becoming rich from it would be nice, Robertson is content with his small time status for now. “For me, it’s a nice bonus that comes along with doing something I love. It’s not much, but I am able to afford Chipotle burritos now and then, so I’m pretty happy.” he says.
The money and the fame are all well and good, but what really peaks Robertson’s interest is the vlogging community—a notoriously tight knit group of unique characters. “My favorite thing about vlogging is the community interaction. In addition to meeting many great friends through YouTube, I get the privilege of creating content for an audience that relates to me.”
Robertson has also been to two consecutive conventions for online video creators, or VidCon as it is called. “I went that first year and had an incredible time. I met many of the vloggers who inspired me and was able to connect with fledgling video makers who looked up to me…” he says of the conference. “I went last year and already have my tickets for this year. It’s the one event every YouTuber looks forward to.”
The community and the prospect of making a little cash are two very intriguing aspects to this hobby, but what it all comes back to is the thrill of creating something. When asked about his influences Robertson said: “…my number one influence was definitely British vlogger charlieissocoollike. I loved his videos and pretty blatantly ripped off his style for a while, but I eventually got more comfortable and developed my own habits that were inspired by him instead of taken from him.”
Considering the rapid growth of this field the last couple of years and the endless possibilities moving forward, it’s hard to imagine Adam Robertson giving it up.